Messaging & Branding Specialist
Erin Hackenmueller is a research associate at The University of Alabama Center for Economic Development. She specializes in branding and communications for the center and its numerous projects around Alabama. Erin handles internal and external communications including media relations, messaging, brand development, digital communication, design, event planning and community outreach. She joined UACED in 2018 while studying to get her master’s and moved to a full-time role in 2020.
Her previous experience includes internships with communications and marketing departments at Caterpillar, Inc., in Peoria, IL, Nissan North America in Franklin, TN, an educational non-profit based in Minnesota, and The University of Alabama Department of Advertising and Public Relations.
Erin holds a B.S. in Public Relations and Sociology from Bradley University in Peoria, IL, and an M.A. in Advertising and Public Relations from The University of Alabama.